Investigating the SEO and SMO

SEO (System Engine Optimization)

First I typed SACare into Google to investigate the SEO results. The first option in the list of searches was an ad at the top of the list for SACare. This indicates this is a paid placement. You can tell by the word ‘Ad’ typed in bold above the top left of the search link.

The second option on the list I noticed was SACare again but as a link to begin at a different page on the website. 

The third thing I notice that is visible on my page of searches is the Google image search on the right-hand side of the weblink search results. Google images displays SACare in images with contact details. It appears with images, location, address, reviews and common questions.

These are the first three searches you see when you search SACare, followed by job positions with SACare on employment websites. 

On page 2 there are 2 ads. The first ad is SACare and the second ad is Minda Inc. This goes to show SACare have done well to push Minda Inc's ad to the second page and leave more attention for themselves.

This indicates a strong SEO for SACare. 

SMO (Social media optimization)

social platforms Facebook, Instagram, YouTube, LinkedIn,

SMO uses social media marketing algorithms to conduct attention to a brand or business that is considered earned media. Customers prefer this type of advertising as it is seen as a more natural and less intrusive way to reach customers. Businesses take advantage of this advertising strategy as it consists of free promotion and is seen as the most influential way to encourage customers to purchase.

SACare post in Facebook, Instagram and LinkedIn regularly, sharing 2 to 3 posts between each platform for the last 2 months. 

The last post on YouTube was 2 months ago.

Although the social networks are active in sharing content the content itself isn't getting a lot of comments.

SACare might do better to find 'their community' that share in the same interests and values as them. This could connect SACare with content that leads to more interesting content that people want to know. They can then share this content to build a better SMO with more comments, likes and shares.

The better SMO the better the SEO. 

Thanks, wish me luck for next week.

Stay Safe. Bye!