How companies find customers online

Don't be afraid to share things about yourself online, who knows what you might find.

Some people may say SEO works in mysterious ways but coding an algorithm isn't bad magic, its human brilliance!

Using AI, businesses create algorithms to recognise keywords when you search for a product online, to help that product to then begin to filter into your social network feeds.

This happens because marketing companies combine your SEO and SMO to identify from your product search and profile, how to market to you specifically. Social networks not only help you, the customer, by allowing you to find information about a product but also assist in businesses in finding you.

When you sign into networks on the web using your Facebook, you are minimizing the AI and ML gap by sharing preexisting information between social media platforms and websites about yourself. This is considered to be your digital footprint. This helps shorten the log in process and allows your information to be surveyed to gain more understanding of how you prefer to shop and buy.

Not only will it recommend products that you are interested in, but it also even suggest new products too. The way it predicts what you might be interested in is by correlating patterns between your interests, your profile and your friend's information and inputs, such as your likes and shares. This info is then compared and combined to identify potential products you may be interested in.

When shopping online for products, it is recommended that you do your homework and compare products before purchasing.

Unfortunately, not all businesses share the same values and it’s important to verify the product and the company before purchasing.

Thanks, wish me luck for next week.

Stay Safe. Bye!